CHIME FOR CHANGE is a global campaign founded by Gucci in 2013 to convene, unite and strengthen the voices speaking out for gender equality. CHIME FOR CHANGE aims to inspire participation in a collective community, bringing people together across borders and generations in the fight for equality.

To date, the campaign has raised nearly $17 million to support projects and advocacy in 89 countries. Through the funding of 430 projects with 156 partners, CHIME FOR CHANGE’s support has directly benefited more than 570,000 girls and women globally, and reached more than 3 million family and community members.

CHIME FOR CHANGE Co-Founders Salma Hayek Pinault and Beyoncé Knowles-Carter have led the campaign with its coalition of partner organizations. Founding Partners include the Kering Foundation, Hearst Magazines, Facebook, and the Bill & Melinda Gates Foundation.