We Are All In This Together- #GucciCommunity
PublicationMar 26, 2020
Gucci stands with its global community to fight the COVID-19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department in partnership with Banca Intesa’s For Funding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist MP5, a person who holds their hand on their heart a message of human solidarity.
“Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” –Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci.
Calling on our #GucciCommunity to join with us, give through Gucci’s Donate Sticker on Instagram Stories to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization and on gucci.forfunding.it to donate to the Italian Civil Protection Department. Starting from tomorrow, March 27, Gucci’s social channels will feature the official messages of the World Health Organization, @who to help spread useful information and prevention for the virus.